7 Steps to Hiring the Right Online Business Manager (OBM) for You
Image - Attribution

7 Steps to Hiring the Right Online Business Manager (OBM) for You

Hiring an Online Business Manager (OBM) is a step towards a less stressful, more organized life, and more successful business.

But before you hand over the keys to your OBM, there are a few things you need to do to ensure you hire the right person.

Here are seven steps to help you in hiring an online business manager who will not drive you crazy.

  1. What is an Online Business Manager (OBM), and what do they do?
  2. As the internet continues to grow and evolve, so do the opportunities for businesses to reach new audiences and markets.

    As a business owner, your responsibilities continue to grow as well.

    It could get overwhelming if you do not find someone to help you manage it.

    The Online Business Manager or OBM oversees all aspects of the company's online presence, from the website to social media to online advertising.

    They are the ones who ensure that the company is making the most of the online world and that their message is reaching the right people.

    If you are thinking of starting an online business or are looking to take your existing business to the next level, you need to hire an OBM.

    More importantly, you need to have a qualified and experienced Online Business Manager on your team.

  3. The best qualities of an OBM.
  4. When it comes to finding the right OBM for you, there are key qualities you need to look for.


    OBMs should create a good and effective system to manage your business efficiently.

    They should see to it that everything runs smoothly.

    An excellent OBM should be strategic from start to finish.

    Essential communication and interpersonal skills

    OBMs are going to be the "face" of your business.

    They should communicate with your clients clearly, either verbally or via email. They must speak to your team well to complete tasks and projects without delays.

    OBMs will be your right hand, keeping you in the loop on all the latest developments in your business.


    They will be the ones managing all your online business tools and making sure they are working properly.

    A resourceful OBM should know the latest apps and sites that can help your team work smart and hit the target fast.


    Not everything will go as planned. There will be inevitable inconveniences along the way.

    The perfect OBM should keep a positive attitude and see every obstacle as an opportunity to grow and learn.

    A skilled OBM can turn a challenge into a conquest.

    You can train for skills, but a positive attitude is innate and that is what you should look for.


    When things go wrong, OBMs should be able to own up to their mistakes.

    Unexpected changes in the business, from schedules to processes, may occur, and OBMs must be adaptable enough to deal with them.

  5. Sourcing an Online Business Manager (OBM).
  6. Many business owners are turning to online business managers to help them with several tasks.

    There are some factors you should consider before hiring an online business manager.

    What tasks do you need help with, and what budget do you have?

    We are here to help you source the perfect Online Business Manager for your needs.

    To get started, simply Book a Call on Calendly with Lux. She will help guide you based on your requirements.

  7. How to assess whether an OBM is a good fit for your business.
  8. Here is a quick and easy way to see if an OBM is a good fit for your company:

    • Do they have experience in your industry?
    • Do they understand your business goals?
    • Do they have a positive attitude?
    • Do they know how to get things done?

    If you can answer "yes" to all of the above, you are on your way to finding a great OBM for your business.

  9. A trial period with an Online Business Manager (OBM).
  10. Are you considering hiring an Online Business Manager (OBM)?

    Here at Internet Marketing Ad, we offer a trial period with our OBMs. You can try out our services for a month before deciding whether or not you want to commit.

    Book a call today, and we will set you up with an OBM who can help you take your business to the next level.

  11. Deciding to hire an OBM.
  12. To hire or not to hire an Online Business Manager? That is the question.

    It is a tough decision to make.

    On the one hand, you are used to being in charge and are confident you can handle everything your business needs.

    On the other hand, you are starting to feel overwhelmed and cannot keep up with the demand.

    That is when you start to think about someone who can save you from your dilemma.

    Do you need an OBM?

    Can you afford not to hire one?

    And above all, will you be able to let go of the reins and allow someone else to take charge?

    If you are feeling overwhelmed and are not sure you can keep up, hiring an OBM might be the best decision for you and your business.

  13. Onboarding your new OBM.
  14. You have just hired a new Online Business Manager (OBM). Congratulations!

    You are on your way to a more streamlined, organized, and prolific business.

    But before you can start reaping the benefits of your new hire, you need to onboard them properly.

    Here are a few tips to help you onboard your new OBM and set them up for success:

    • Introduce them to your online world. Show all the different platforms and systems you use to run your business.
    • Share your business goals and objectives. Help them understand what you are trying to achieve and why you have hired an OBM.
    • Let them to shadow you. Show how you work and interact with your team and customers.
    • Set up some initial training. Teach them the ropes of your business.


Hiring an OBM can be daunting. It may feel like you're handing over the store keys to a stranger.

But it does not have to be a stressful experience. Follow these seven simple steps to hire the right Online Business Manager for your business.

Imagine getting more done.

Talk with Lux, to explore hiring an OBM, by scheduling a call on Calendly.

Or, email your request to: Sales@InternetMarketingAd.com and we will contact you.

Ready to free up your time?

Choose your Online Business Manager package.

Lucky 'Lux' Molinare


As a blogger with more than 10 years of experience and a certified copywriter, Lux Molinare uses her penchant for words to help brands tell their story, connect with their target audiences, and thrive.