Got a brilliant idea or a message you're passionate about sharing, but writing isn't your forte? Or does finding time to write while running a business leave you more perpetually stuck than productive?
That's when you know it's time to hire a ghostwriter.
But before you collaborate with any freelance writer who offers ghostwriting services, peek behind the scenes of this storyteller, tips on hiring the best one, and the benefits they bring for busy entrepreneurs.
What is Ghostwriting?
Simply put, ghostwriting is when someone else writes content credited to another person.
What is a Ghostwriter?
Ghostwriters are professional wordsmiths hired to write content for books, blog posts, articles, scripts, speeches, etc. while remaining unnamed. The client or credited author receives full ownership and rights to the work produced by a ghostwriter.
Ghostwriters are silent collaborators who work closely with clients to ensure the content aligns with the brand voice.
Essential Skills to Look for in Ghostwriters:
- strong writing ability
- research competence
- interviewing experience
- project management

Top 12 Benefits of Ghostwriting for Busy Entrepreneurs
How can ghostwriting help you grow your online business? There are 12 benefits of working with a ghostwriter.
- Time Freedom
- Content Consistency
- Gain an Outside Perspective
- Polished Brand Voice
- Content Credibility
- Tap into Specific Expertise
- Increase Productivity
- Meeting Deadlines
- High-Quality Content
- Get Your Message Out
- Free Up Mental Energy
- Reduced Stress
Outsourcing the writing responsibilities to a ghostwriter allows you to allocate more time to concentrate on essential business operations such as strategizing, building professional relationships, and managing clients.
Ensure a steady stream of high-quality content to keep your audience engaged and maintain a strong online presence.
An experienced ghostwriter provides an objective perspective your writing may lack. This outside point of view can add depth to your blog post article.
Ghostwriters can capture your unique voice and tone, ensuring your content reflects your brand personality authentically.
Benefit from professionally written content that establishes you as a thought leader and builds trust with your audience.
Leverage the skills and knowledge of experienced ghostwriters to create content that resonates with your target audience.

Focus on your strengths or genius zone while a ghostwriter handles the writing, allowing you to achieve more in a shorter timeframe.
Never miss a deadline again. Ghostwriters can help you stay on track with content creation schedules.
Receiving professionally written content from an experienced ghostwriter means polished, high-quality work you can be proud of.
Let an experienced ghostwriter help you share your ideas, messages, products, or services through custom-crafted content.
Rather than having your book or blog weigh on your mind, ghostwriting allows you more mental space for creativity and innovation.
Alleviate the burden of content creation and free yourself from writer's block, allowing you to focus on tasks that energize you.

Is Ghostwriting Right for Me? Deciding When to Hire a Ghostwriter
While ghostwriting offers many benefits, it's not a one-size-fits-all solution. Here are some factors to consider when deciding if ghostwriting is the right fit for you:
- Time Constraints: Do you struggle to carve out writing time due to a busy schedule? Ghostwriting can free you to focus on other business priorities.
- Writing Skills: Are you comfortable with someone else crafting your content? Ghostwriting allows you to leverage expert writing skills while retaining ownership of the finished product.
- Content Needs: Do you constantly need high-quality content, such as blog posts, articles, or social media captions? Ghostwriting can ensure a steady flow of content to keep your audience engaged.
- Budget Considerations: Ghostwriting services come at a cost. Weigh the investment against the value it brings in terms of time saved, brand building, and content quality.
Who hires and benefits from a ghostwriter:
- Busy entrepreneurs: Free up your time to focus on core business activities.
- Industry experts: Share your knowledge and expertise without the burden of writing.
- Those with limited writing experience: Benefit from professional writing skills to elevate your brand voice.
Ultimately, the decision to hire a ghostwriter is a personal one.
Determine if ghostwriting can help you reach your content creation goals by evaluating your needs and priorities.

How to Hire a Ghostwriter for Your Project: 5 Easy Steps
Finding the right ghostwriter requires careful thought and planning. Once you decide to work with a ghostwriter, here are some tips for hiring one:
Step 1: Define Your Needs and Goals
Map out your project 's destination.
- Clearly define your target audience (who are you writing for?)
- The desired content type (blog posts, social media content, or an eBook)
- Your budget
- Establish realistic project timelines.
- Define the required writing style, tone, and subject matter expertise.
Step 2: Research Potential Ghostwriters
Explore online platforms like freelance marketplaces or connect with established ghostwriting companies.
Look for writers with good ratings and reviews and similar project experience, such as Internet Marketing Ad
Step 3: Review Portfolios and Writing Samples
Like hiring any professional, reviewing a ghostwriter's past work is essential. Look for portfolios showcasing their writing style and ability to cater to your specific type of ghostwriting job (blog posts, website copy, social media content). Many ghostwriters also offer client testimonials to gauge their past performance and communication style.
Step 4: Schedule Consultations and Ask Questions
Don't hesitate to schedule consultations with shortlisted ghostwriters. This is your chance to discuss project details and expectations in depth. Key questions to ask before hiring a ghostwriter:
- Experience: What experience do you have in my niche or industry?
- Process: Can you walk me through your typical ghostwriting process?
- Communication Style: How often will we communicate throughout the project?
- Availability: Can you meet my project deadlines?
Step 5: Contract and Clear Terms
Once you've found your ideal ghostwriter, solidify your partnership with a formal contract. This document should clearly outline terms, fees, ownership rights, and revision policies. A transparent contract ensures that both parties know their responsibilities and helps you avoid any future misunderstandings.
Maintain Good Communication
Once you've chosen the best ghostwriting services, communicate regularly. Provide feedback and updates and ensure you both understand the project's direction.

What to Expect When Working with a Ghostwriter
The ghostwriting process is generally collaborative and pretty straightforward. Here's a quick overview:
- Initial Consultation: Discuss project goals, target audience, and content type.
- Information Gathering: Provide the ghostwriter with the necessary materials and background information.
- Drafting and Revisions: The ghostwriter drafts content based on your input, with revisions as needed.
- Final Edits and Approval: You receive the final polished content once you are satisfied.
- Clear Communication: Expect regular communication throughout the project to ensure alignment.
Tips for the Busy Entrepreneur Working with a Ghostwriter
Building a successful partnership with your ghostwriter is critical to maximizing the benefits.
- Respect the Process: Trust your ghostwriter's skills and experience. After all, that's why you hired them. Provide feedback and ensure the content aligns with your vision, but be respectful and professional. Remember, it's a collaborative effort.
- Maintain Open Communication: Schedule check-ins to discuss progress, answer questions, and provide updates. This keeps everyone on the same page and avoids miscommunication.
- Respect Deadlines and Expectations: Be clear about deadlines and expectations from the outset. Provide all necessary materials promptly and stick to agreed-upon turnaround times. This ensures a smooth workflow and keeps the project on track.
- Ensure Confidentiality: Ghostwriting often involves confidential information. If necessary, include a non-disclosure agreement (NDA) in your contract. Most ghostwriters understand and expect this, so address it upfront.
Ghostwriting is an art. Trust the process.

Call a Ghostwriter
For busy entrepreneurs, juggling work and personal commitments can leave little time for writing. Whether crafting a persuasive product page description or informative blog article, finding a few spare moments to sit down and put your thoughts on paper can feel like a luxury. Hiring a skilled ghostwriter can save you precious time while delivering top-notch content that propels your business to new heights.
Have you ever worked with a ghostwriter? How was the experience? Let us know in the comments!
Ghostwriting FAQs
Still have some doubts about ghostwriting? Here are answers to some frequently asked questions:

Can a ghostwriter steal your story?
Reputable ghostwriters sign confidentiality and copyright agreements protecting your rights. They understand the content is owned by you as the credited author.
Is ghostwriting a skill?
Yes, experienced ghostwriters are highly skilled in writing, research, interviewing, and project management.
Is ghostwriting legal?
Ghostwriting is entirely legal if the arrangement is mutually agreed upon and the ghostwriter is correctly compensated. Ghostwriting contracts formalize terms.
Do ghostwriters get copyrighted?
Copyright belongs entirely to the credited author unless stated otherwise in a contract. Ghostwriters receive payment but not ongoing rights.
Does ghostwriting include editing?
Ghostwriting may include editing assistance but typically includes creating full content. Our ghostwriting services at Internet Market Ad include proofreading and editing. We also offer standalone editing services if you only require expert eyes on your existing work. Our editors can meticulously proofread and refine your finished product, ensuring it shines with clarity and professionalism.
Is ghostwriting the same as copywriting?
Ghostwriting and copywriting are both forms of writing for others, but they have some key differences.
GOAL
- Ghostwriting focuses on creating written content (blog, speech, social media post, etc.) credited to someone else. The goal is to capture the voice and style of the credited person.
- Copywriting aims to persuade readers to take specific action, such as purchasing or subscribing to a service.
CONTENT-TYPE
- Ghostwriting covers various content types, from creative fiction to non-fiction works.
- Copywriting typically focuses on marketing and promotional materials.
CREDIT
- Ghostwriting don't receive public credit for their work.
- Copywriting could be credited by name or as part of a marketing team, depending on the project.
What's the difference between a freelance writer and a ghostwriter?
The term "freelance writing" encompasses a broad spectrum of writing services. They tackle various projects, from short blog posts and website copywriting to longer-form content like ebooks. The key distinction lies in copyright ownership.
- Freelance Writers Retain Ownership: In most cases, freelance writers retain copyright for their content. This allows them to build a portfolio showcasing their work and potentially earn royalties on future sales.
- Freelance Writers as Ghostwriters: Freelance writers can also offer ghostwriting services. In these instances, they agree to transfer copyright ownership to the client in a contract. This means the client receives full credit and ownership of the content.
The Bottom Line:
While there might be some overlap, the key differentiator is copyright ownership. Freelance writers generally retain ownership, while ghostwriters relinquish it as part of the agreement.
Is it wrong to use a ghostwriter?
No. It is completely acceptable to use a ghostwriter as long as you are upfront about it. Ghostwriting is a practical way to create quality content and share your ideas when writing isn't your strength. Hiring a ghostwriter allows you to leverage expertise, save time, and achieve your content creation goals.
Are ghostwriters worth it?
Ghostwriting can be a valuable investment for busy professionals lacking writing experience or needing consistent content creation. Consider your needs and budget to determine if it's the right fit for you.
Can anyone be a ghostwriter?
Anyone can write, but successful ghostwriters need excellent writing skills, research abilities, and the capacity to adapt their writing style to suit different brand voices.
Do ghostwriters get any credit?
Typically, no. Ghostwriting is credited to the client or another named author.
Do ghostwriters get royalties?
Usually not. Royalties are typically based on authorship rights, which ghostwriters don't hold. Compensation is generally through a pre-agreed fee.
Is ghostwriting in demand?
Yes, the demand for ghostwriting services grows steadily as businesses and individuals seek high-quality content creation solutions.
Is ghostwriting legit?
Absolutely. Ghostwriting is a recognized professional service within the writing industry. Legal agreements ensure clear ownership and rights.
Why do people hire ghostwriters?
People hire ghostwriters for various reasons, including lack of time, limited writing experience, or needing a specific voice or expertise in their content.
How does ghostwriting work?
Here's a quick step-by-step overview of Internet Marketing Ad's ghostwriting process:
- Book a Free 30-minute Consultation on Calendly with Lux. Tell us about your business or product and your content goals. This will help us gauge if we're the right fit.
- We will begin the work after you pay the 50% deposit.
- Turnaround time depends on the complexity of the topic, the number of words, articles, or captions needed, and the project timeline. It will be determined and agreed upon before the project is accepted.
- Pay the remaining amount before the end of the project or before we deliver the last set of deliverables.
Overwhelmed with the content creation process?
It's time to hire a ghostwriter and reap the undeniable benefits. Our affordable ghostwriting services cater to all project sizes and budgets. Contact us today and learn more about partnering with us for your next book, blog, and beyond.
Where will you go from here?
Talk with Lux, our Certified Copywriting Specialist, by scheduling a call on Calendly.
Or, email your request to: Sales@InternetMarketingAd.com and we will contact you.
Ready to get started?
Choose your Ghostwriting package.